Inspiration Marketing & Sales
Turning Everyday Conversations into Higher-Value Sales
The feedback from across the pool industry is clear: foot traffic into stores is increasing, but the average transaction value is dropping. That means retailers can easily spend more time with each customer, yet earn less from every interaction. In this environment, every sale matters, and the quality of each customer conversation becomes the real differentiator.
Many stores have focused on growing service work, but service doesn’t just happen in a customer’s backyard. True service starts in-store, through genuine expertise and proactive conversations that help customers make confident, informed decisions.
Understanding Today’s Pool Consumer
There are really two types of pool consumers today.
The first is the online shopper — focused on research, comparison, and convenience.
The second — and the one we need to focus on — is the in-person customer who walks into your store or invites you into their backyard.
These customers are seeking trusted advice and professional guidance. Online isn’t the competition; it’s just a different channel. Your opportunity is to make the in-store experience more valuable through expert knowledge, confidence, and personalised recommendations.
Expertise Is the New Service
Being an expert means taking charge of the conversation. Too often, sales staff wait for a customer to mention a pool cover or roller, rather than naturally introducing them as part of the standard pool care conversation.
A pool cover isn’t just a convenience item — it’s a smart investment that saves customers money and time. It helps retain water, reduces chemical use, lowers heating costs, and protects pool equipment. When these benefits are clearly explained, customers see the value — not just the price.
This is where Daisy Pool Covers helps retailers shine. With the right product knowledge and confidence, you’re not selling — you’re educating. And education builds trust, loyalty, and repeat business.
The Shift to Premium Solutions
Over recent years, consumer expectations have evolved. At SPASA Expos, Daisy has seen a strong shift from basic to premium integrated solutions.
Today’s customers want products that deliver both form and function — like Daisy Below Ground Boxes and Under Bench Rollers that seamlessly blend into their outdoor spaces. These products not only perform exceptionally but elevate the overall look of the pool area.
Retailers who confidently lead with these solutions aren’t just selling products — they’re selling possibilities.
Lead With Value, Not Price
The biggest missed opportunity in pool retailing isn’t overpricing — it’s not offering premium options at all. Customers can’t say yes to something they don’t know exists.
The most successful retailers start from the top: present the best solution first, then step down only if needed. When you start from the bottom, it’s harder to move up — because the conversation becomes about spending more, not getting more.
As the saying goes: “You miss 100% of the shots you don’t take.” The same applies to retail. Every time we hold back, we miss the chance to grow both the customer’s satisfaction and the store’s profitability.
Building Trust Through Knowledge
Being the expert doesn’t mean being pushy. It means understanding the customer’s needs, explaining solutions clearly, and helping them choose with confidence. When customers feel supported and informed, they buy with trust — and that directly increases average transaction values.
Selling Smarter With Daisy Support
Every customer interaction is an opportunity to demonstrate expertise. By taking a “best–better–good” approach and leading with Daisy premium solutions, you can lift both sales and customer satisfaction.
Daisy provides a full suite of training tools and online education resources to help your team build knowledge and confidence. Visit the Retailer Portal and complete the Daisy Expert Training Guide to ensure your staff can confidently present the full range of covers and rollers — from our classic five-star models to our luxury Below Ground and Under Bench systems.
When you know the products inside and out, you sell smarter — and you help customers make choices they’ll thank you for, year after year.
Take the Lead
Let’s take control of the retail conversation. Let’s show customers what’s possible, lead with expertise, and make every in-store experience count. Because the worst thing a customer can say is “no thanks” — but they’ll never say “yes please” if we don’t ask the question.
Be the expert. Be the leader. Be Daisy confident.
Daisy Support
Contact your Area Manager to arrange in-person training or additional product support. They can visit your store, train new staff, and refresh experienced team members so they’re ready to handle any question and recommend the right Daisy solution.
Strategic Accounts Manager | Ben Coyne 0488 553 668 | Email Ben
QLD / North NSW | Grant McLoughlin 0400 686 026 | Email Grant
NSW | Gavin Wilcox 0407 917 194 | Email Gavin
VIC / TAS | Geoff Sevcik 0429 568 500 | Email Geoff
WA / SA | Pam Robinson 0419 921 283 | Email Pam
Daisy Admin | 1300 551 811 | Email Admin
