Marketing & Sales
Do Google Reviews Matter?
What are Google reviews?
Customer reviews are amongst the first things people see when they search in your business category on Google or Google Maps.
Why you should care about Google reviews?
The Star Rating is quite prominent and can make a difference to people’s perception of your business and their decision of whether to contact or visit you.
Added to this, Google rewards listings with good reviews – the more good ones, the higher the ranking in the Search Engine. If your business wants to have a good presence on Google, the best place to start is by getting more good Google reviews.
Moreover, it’s been shown that positive reviews provide a greater boost to conversion rates than any other local SEO effort.
How do I get my customers to leave a good review?
A satisfied customer is generally more than happy to say something nice about you and recommend you to others. All you have to do is remind them how they can do it. It can be as simple as…”I’m glad you are happy. Feel free to leave us a review on Google or social media.”
Just remember - once you encourage your customers to leave reviews, make sure they are rewarded by an acknowledgement. A simple ‘thank you’ in reply goes a long way.