In today’s digital world, the old saying ‘look after your customer or someone else will’ could not be more true!
Today’s consumer is more educated and has more information at their fingertips so as a service orientated industry we must constantly tell them what we do, along with what we can do for them.
A lesson learnt a few years ago was in the drought era, when a customer walks in-store – unless you 100% know that they have a pool cover – you would offer them one. Along with most savvy service people, when they turned up onsite, if there was not a pool cover there they would simply leave a quote for one.
The people that adopted this mentality would sell a whole lot more pool covers and rollers than those that waited for their customers to find out about covers and ask them.
Today we don’t have the same drought but the theory does not change, let you customers know regularly what products and services you have available… you don’t want them ‘finding’ a product you supply elsewhere as this is a fast way to lose a good customer, so keep informing them by word of mouth, emails, SMS or even simply by leaving a quote.
A great way some people achieve this is by having a product of the month, whether it be a Daisy pool cover, a pool cleaner, monthly onsite service or anything else make sure everyone who has any contact with the consumer all offer the product of the month, just a way to keep your customer informed what you do and to open conversations to help you sell more.
When there are obstructions or irregular shaped pools, a question we are often asked is: how will we make it work?
For the customer this question can be for a number of reasons, their pool may be:
Free form pools that have a very irregular shape
Large step areas (or sections) that protrude in an unusual way
Step areas (or sections) that are inaccessible
Posts or pots obstructing the use of a roller
Not enough room for a roller full width.
Daisy CAN help (it’s even easier if you send a photo)! The aim of making a pool cover easier to use is so that the customer will actually use their pool cover.
If the pool cover is too hard to use then they will tend to leave it to one side and not worry about using it.
To make pool covers more user friendly, we may advise not to cover the whole pool area. It is ok to leave some parts uncovered for ease of use.
For some shapes we will advise to leave a section uncovered, the heat loss (lack of insulation) or lack of heating, and even the evaporation is a direct ratio of how much of the pool is covered to how much is uncovered.
The evaporation can only occur on the uncovered section, so if you have 95% of the pool covered they are stopping 95% of the evaporation. The trade-off for the small amount of evaporation far outweighs the customer actually being able to use the pool cover.
Sometimes the shape of the pool will equal the usage and the advice. Send a photo to Daisy for assistance and expert advice if your customer is ok for you to defer the advice to your supplier for special or unusual installations. Email us at email@example.com
Daisy Expert best answer: What are you trying to achieve?
This #1 question from our customers only has one reply… That’s great, so what are you trying to achieve?
Before we blindly quote a price, it is up to us as Experts to find out what solution our customer is after by spending time with them to find out what they really want.
After all that’s what they are looking for and are coming in to your store to ask for advice… not the cheapest price!
Quality time spent together to gather enough information to provide solutions is how to win sales. No, we don’t mean at the cost of driving price down; it’s so we can be on the same wave length as our customer.
Ask questions! Query your customer to find out their desires or problems so you can tailor your response and recommendation. By doing this, you will have your customer saying ‘yes, I want that one’ before any price is mentioned.
Query your customer until they divulge what they want, they don’t know how to buy from you so the ‘how much for a pool cover’ question is not asking you to give a dollar amount, it is a question stating that they have a need for something from us and now it is up to us to fulfil that need or desire.
Want to know more, ask your Daisy Area Manager for some upskill training and techniques to assist you in getting sales over the line, or call the Admin Centre on 1300551811 or firstname.lastname@example.org
S8 Solar Screen – Daisy has unlocked the next generation of non-heating pool covers and is now upgrading this cover to a brand new reflective, non-heating pool cover – Series 8 Titanium Cool (S8 TC)
The unique reflective properties means the new S8TC will reflect the sun’s heat while not absorbing it into the pool cover material, so it transits virtual zero sunlight and heat into the water.
Why this non-heating technology is better:
Total sun block out
Evaporation and cooling control
Modern colour looking better (and cooler) for longer.
More information on this new product to come! A complete shake up of standard blue pool covers is also imminent so stay tuned. Daisy is aiming to make a product range that is clear and concise to make supplying a Daisy as easy as possible.
Your customers look to you as being the Expert who can offer them the right solution to their specific pool-related problem. Experience tells us that when you give a tailored, decisive solution and an accurate quote, it increases your chance of converting sales.
As a start, it’s always important to ask your customer about their issue or desires first, listen to what they have to say and then address their concerns while providing them with an accurate quote.
Daisy has made quoting pool covers so easy! We use square meter pricing! All you have to do is measure the pool, then multiply the length by the width, and then by the square meter price. Learn about our best practice rules for quoting customers.
Square meter pricing – a quick guide
So a Series 3 pool cover for a 6.3 x 2.2 meter pool is: 6.3 x 2.2 x $9.55 = $132.36 retail price (RRP) for the pool cover.
At Daisy, we can do any size so even a Series 8 cover for a 16.4 x 6.6m pool is the same: 16.4 x 6.6 x $16.80 = $1,818.43 RRP.
Customers look to you for the solution. Here’s what to do:
3 rules when quoting
Simply ask what they are trying to achieve, listen, and then address their concerns and desires with your solution. Giving them the time to listen and the tailored solution removes any price objections.
Supply solutions and pricing when you are quoting.
Get used to being able to price any pool cover by knowing the m2 price of even just the Series 8… $16.80 m2.
When ordering, please just give us the pool size to make the pool cover without adding in any extra to allow for trimming the pool cover. Daisy adds on extra material in the length and width to give ample material to trim to the pool shape.
We have continued to receive fantastic feedback on the new UltraDome+ Titanium range and customers are enjoying choosing from the new sophisticated blue and green colour set that they come in.
Blue or Green?! (Drum roll please…)
With overwhelming market approval for the latest Titanium Green (S8+ TG) pool covers, we have discontinued the old Series 8 Green product and now only supply the new Titanium Green.
With this latest evolution and our ongoing commitment to improving our products, we have also made new Green Eyelets to suit the unique Titanium Green material.
New Green Eyelets – Item Code #225
The new green eyelet has been colour matched with the Pantone colour chart to give us the closest possible colour, and it looks great!
This new eyelet is used for all green eyelets and is Item Code #225. The old style green eyelet will be discontinued moving forward.
We will do our best to make sure we supply the new green eyelets for all rollers and refit kits that are ordered with a Titanium Green pool cover.
To help ensure we get it right every time you order a new roller or refit kit for a Titanium Green pool cover, please note on the order the Item code number #225, or write ‘with green eyelets’ and we will make sure the eyelets suit your customer’s beautiful new pool cover.
It’s the little things that make Daisy… Daisy. We’re passionate about what we do and don’t believe in a set and forget attitude. We’re constantly listening to you and actively evaluating the products we make and supply to ensure you and your customers are getting the very best quality product.
When we hear or see an opportunity to improve, we act on it! This is one of the many reasons that we can proudly stand behind the products we supply and give you the very best service.
With the launch of the new Series 8 UltraDome+ Titanium range it is probably worth looking back over the last year or so and share some of the finer improvements we have made that you may not have even noticed that keep Daisy industry leading and Australia’s favourite pool covers and rollers.
Little improvements we’ve made:
WinterKleen Cord and Fittings: Upgraded cord to 8 plat PP Australian made cord. We used to use a nylon ski rope that we found could slip through the fitting clamp so we sourced a better quality Aussie product that does not slip and is easier on your hand to use.
WinterKleen Thread: We have ensured all WinterKleen thread used in our sewing machine utilises a special Teflon thread. This is hugely expensive however we know the thread will not fail. Thread failure was a problem with WinterKleens as they sit in or very close to the water and once the thread fails, the cover comes apart.
Pool Cover Master-Batch Compound: Upgraded the pool cover master-batch compound to make it slightly more pliable.
UTC Roller Tubes: All UTC roller tubes are now anodised. The anodising protects the tubes making them look nicer for longer and don’t discolour.
UTC Tube Sets: All UTC tuber sets now come with stainless steel self-drilling screws. To make installation quicker and easier no longer do you have to drill then drive in a screw, all UTC rollers are now standard with self-drilling screws.
Roller Range End Slugs: The entire roller range has been updated with solid end slugs with retaining bolt and washers. We have upgraded the end slugs from the hollow style with an internal retaining cap that could (over time) walk out, and from time to time during transportation could get damaged; to a solid shaft that has a thread in the end, that a 8mm stainless bolt and retaining washer can be securely fastened to.
Over-Cover Material Now Australian Made. Daisy has been able to negotiate with an Australian manufacturer to make our over-cover material base stock, giving you and your customers a locally made top quality product. All 5 star over-covers are pre-made to the roller tube size.
5 Star Roller Tubes Pre-Assembles Fixed Length Tube. This is nothing new but is so special giving you a fixed length roller tube that is totally pre-assembled making it a stronger, better roller tube not to mention installation is almost too quick and easy.
All Roller-Cover Connection Cords Australian Made. Once again nothing new here, but these are such good quality we know you won’t have a problem because we have been using these for over 30 years now.
Pre-Cut Measure and Remeasure. Constant pre-cut measure and remeasure of pool shells to make sure data is as accurate as possible.
If you have any questions or feedback on any of these products improvements please get in touch with us directly or contact your Daisy Area Manager anytime. We’re here to help you.
Firstly, a dig template being cut out of single width heavy duty 200um builders plastic. These are normally for the water line and the coping however your customers can request any size. Dig templates work to get the exact pool location both at time of sale and digging the pool.
Next, you’ll see a ThermoTech foam spa pre-cut cover being cut out perfectly round. Then finally, you’ll see a solar pool pre-cut cover being cut out. Using the data we have, we can manipulate the pool size to supply a pool cover waterline or with a variance of different length upturns.
A 100% perfect fit using precision technology.
Daisy has been collecting valuable customer data on fibreglass and pre-manufactured pool shapes for nearly a decade. This extensive data archive combined with using our precision CAD technology allow us to supply quality pre-cut pool covers to perfectly fit a new pool installation, regardless of unique shape and size requirements.
Whether it is a pool cover to fit waterline, up the side of the pool or with a variance of different length upturns; we can easily manipulate data to suit your customer requirements with 100% accuracy.
Our CAD technology shows the actual cutting format to help us manipulate the data like in the screenshots below.
Pre-cut covers save time in double handling. Not to mention that they give a perfect fit. The installer can install the cover onto the roller right after the pool is installed, even when there is no water in the pool! They don’t take us long to dispatch either.
In the time you’ve made yourself a cup of coffee, we’ve already cut, rolled and packaged up your customer’s pre-cut cover ready to be dispatched and sent from our warehouse. Get your customer to order a pre-cut cover today!
Latest pre-cut technology makes it easier all year round especially in the cooler, wetter months.
You can sell more.
You can make more money.
A shorter turnaround process – can be all done in one visit to site!
Daisy’s pre-cut technology allows the installer to install your customer’s pool, connect their cover to roller, and leave the set up on their roller all without water in their pool. Eliminating the need to return to the site to measure up and cut to shape saves your customer a substantial amount of time, money and double handling as it will all be taken care of in the first instance.
Pre-cut pool covers are the easiest and most effective covers that can be tailored to your customer’s unique pool shape and size. They provide the perfect fit for pools made from both fibreglass or from pre-manufactured moulds.
We use an electronic 3D measuring point capturing device to measure the pool’s shape. All measurements are recorded electronically for precision computer plotting and cutting and help us to be able to reproduce a pool cover to the exact shape of the pool. This degree of accuracy used in measuring and collecting the data guarantees a perfect fit for your customer’s pool! Check out this video.