#BestPhotoBomb Challenge Produces Winning Results

What a summer! It really hotted up with another Daisy Challenge concluding on Valentine’s Day. .. and the love was really shared!

Yet again, the summer campaign in #BestPhotoBomb proved to be a MEGA BOOM with the January – February submissions steaming up with 19 videos and photos submitted.

The winner for the final month was Jason Ferguson and his son Zac from Perth, WA. Zac did so many things right in his video submission on Instagram – with the leap, thumbs up, dab and twist he had a lot going on! It was creative with a twist, and right on with our own Daisy roller in the background!

Our MD, Derek Prince was on hand to present Jason and Zac with the amazing prizes, a UE MegaBoom speaker (which Zac took ownership of immediately!) and $500 to spend at Pool & Spa Mart Bull Creek.

Jason first saw the Daisy Challenge on Facebook and on a sweltering Perth Australia Day, Zac and his dad decided to give it a go. They nailed the video first shot and posted to Instagram where it had over 700 views and comments to share the love! 

A winning summer!
This summer’s challenge proved a real winner again! The competition page drew over 3,000 visits over the 3.5 months and resulted in multiple product enquiries (passed on to our retailers). Perhaps most importantly it allowed thousands of pool owners to view and engage with our brand through social media – another way Daisy is helping you sell more!

We had unprecedented retailer support this year with hundreds of shares from our Daisy Experts – creating a win-win promotion and boosting sales potential even further. Pool & Spa Mart Bull Creek owner, Jacqui Cobanov-Burke has started actively promoting her business through social media in the past few months and has seen a significant increase in enquiries and sales. She said “the Daisy campaign was great to get involved with as all the promotion was done by Daisy. It was easy to flow that through to our social networks as Daisy has a fantastic product”. Jacqui continued “we really noticed the difference in Daisy sales when we were actively promoting them”.

The final result! …

Thousands of LIKES, SHARES and even more VIEWS! Year on year, we build greater engagement and win lots of Daisy fans and this summer, we were even more popular with 42 photo and video entries submitted. Check them all out at https://daisypoolcovers.com.au/bestphotobomb-entries.

Stay tuned in our next edition for more tips on how to make Social Media sell for you.

How much for a pool cover?

Daisy Expert best answer: What are you trying to achieve?

This #1 question from our customers only has one reply… That’s great, so what are you trying to achieve?

Before we blindly quote a price, it is up to us as Experts to find out what solution our customer is after by spending time with them to find out what they really want.

After all that’s what they are looking for and are coming in to your store to ask for advice… not the cheapest price!

Quality time spent together to gather enough information to provide solutions is how to win sales. No, we don’t mean at the cost of driving price down; it’s so we can be on the same wave length as our customer.

Ask questions! Query your customer to find out their desires or problems so you can tailor your response and recommendation. By doing this, you will have your customer saying ‘yes, I want that one’ before any price is mentioned.

Query your customer until they divulge what they want, they don’t know how to buy from you so the ‘how much for a pool cover’ question is not asking you to give a dollar amount, it is a question stating that they have a need for something from us and now it is up to us to fulfil that need or desire.

Want to know more, ask your Daisy Area Manager for some upskill training and techniques to assist you in getting sales over the line, or call the Admin Centre on 1300551811 or hello@daisypoolcovers.com.au

Are you ready to get social?

With your customers of course!

We mean creating greater reach and online engagement with your customers which will lead to more direct sales for you, and for Daisy. With the huge success of the 2014/ 15 Daisy #bestsplashchallenge, we have another exciting new summer campaign on its way…

We have designed a cool and interactive 2015/ 16 summer campaign designed to interact with our customers and to help push them right into your shop so you can be social.

With great prizes and numerous tangible reasons to deal with you, we are looking forward to a truly amazing Aussie summer season… Watch this space…

Remember how we did last summer? The #bestsplashchallenge did well. We built an engaged audience around fun in the backyard pool, encouraging and doing what we all do… jump in and make a splash! You were involved and your support was excellent; many happy with us promoting their shop to their customers through a non-standard promotional medium.

The number of entrants over the three-month campaign exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic.

View here for a snapshot of our achievements last summer.

Daisy ‘Get a Quote’ tool links you with your customer

Are you missing out on sales? Learn how the process works!

The ‘Get a Quote’ ordering tool located on the Daisy website is a great marketing device for Daisy Experts wanting to maximise sales.

With around two thirds of people researching on the internet before making a purchase, this online tool allows us to take customers out of the market before they step into it. In the absence of an online presence for many Daisy Experts, our ‘Get a Quote’ tool is one way we are directly linking you – the expert – with the potential customer.

In essence, WE receive a commitment from the customer to buy a Daisy product and then they visit your store to purchase it. YOU handle the questions on the how and why and then (hopefully!) convert the sale. Remember that all margins from these online sales will be passed onto the local Daisy Expert selected online by the customer.

However potential sales leads may be being lost. We don’t want you missing out on sales by not fully understanding how the ‘Get a Quote’ process works; what the emails mean, how to follow up and what can be done to convert the sale. In our commitment to making it easier for you – we’ve explained it here for you!

HOW THE PROCESS WORKS:

The process - Daisy

 

NOTE: THIS IS NOT THE ORDER THAT DAISY REACTS TO – THREE EMAILS ARE SENT:

  • TO THE CUSTOMER: Advising them of their purchase and your contact details showing where to go in and pay you for their order.
  • TO YOU, THE DAISY EXPERT: Informing you in advance that your customer has made a commitment to buy a Daisy from you. If they don’t come into pay for it then it is an IDEAL opportunity to contact them directly to follow up on the sale. Once they have made their payment, then you make the order to Daisy.
  • TO US AT DAISY: Advising us what you will be ordering.

We hope this work flow helps you visualise the whole process. If you have any questions about how any of this works, feel free to contact us at hello@daisypoolcovers.com.au. We’d be only too happy to help!

Digital becomes more important

The importance of adapting our marketing to the way our customers access information.

Over half of your consumers access and surf the internet on a mobile device. With retail sales becoming more competitive, what we want to do is to build our market share and stay right on track with our marketing.

Digital has become an important media, and mobile technology is rapidly spreading. At Daisy, we’re right on top of this and will help you stay on top of this too. All you need is to ask us through Daisy’s Facebook page or email us at hello@daisypoolcovers.com.au

Help your customers find you! Stay relevant and keep visible to our customers when they are looking for you and your products and services even if your shop is closed by making sure of the following:

  1. Your website is mobile friendly
  2. You use social media as the customers we’re targeting are
  3. Your brand and the service around it are relevant to them.

And while it’s tempting to dismiss the internet as too hard or too time consuming to engage with… even Google, the most valuable global brand in the world, has responded to this evolved user behaviour and has made changes to its search offering in order to stay ahead of the game.

This is a strong reflection of how the ever-changing digital environment is influencing the way our customers access information and the way we should be selling to our customers.

Google changes the field

Read more about Google’s recent announcement regarding the impact of their push for more responsive websites. Their recent post read:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

This means that if you have an old non-mobile friendly website, that it will likely lose ranking on Google from later this month.

Google have released this handy tool for you to check your website.

Here to help:

Send any questions you have at the Daisy’s Facebook page or email us at hello@daisypoolcovers.com.au

A message from Daisy’s Managing Director – getting into digital

I’d like to share some thoughts on the importance of marketing to your network and building a digital community around you.

91% of adults have their mobile phones within arms reach 24/7 and are accessing the internet through their mobiles to help with their buying decision.
It’s no wonder the trend for delivering targeted messages to the user’s mobile is continuing to grow. It’s relevant, timely and just plain clever.  Are you visible to your customers? Can your customers find you when they search you on their phone? If they are on their way to see you and can’t find you, then chances are you may miss out on their business. The old adage remains true: if you don’t look after your customer, someone else will.

Be visible, be accessible, be seen… then you will be the one looking after everyone else’s customers. Have an internet presence and make sure your customer can find you. A great way is to test it – try to be your customer and look for yourself.

Facebook is an ideal way to interact with your customers but it is not a set and forget static site –  you do have to post on it regularly to keep it relevant and fresh for your audience.

Connect with Daisy’s Facebook page… like us and share our news on your page. That’s one way to keep your content fresh – use ours!

You’ve probably noticed that over the recent years, we’ve worked hard to build our following. That’s because the more we engage our Daisy customers, the more we can point them to you. Our new website is a testament to how seriously we take the digital platform. How’s yours?

If you’re interested in learning more about how to engage with your customers online I would be happy to spend some time with you. Feel free to drop me a line any time derek@daisypoolcovers.com.au and Daisy’s Digital Agency Brand One is also on hand to answer any questions on info@brand-one.com.au. Here to help you!

Daisy’s New Look and Feel

As Australia’s largest supplier of pool covers and rollers, we understand that we need to not only lead the industry, but do this in the spirit of continuous improvement.

In readiness for the summer of 2014-15, we’ve got a new look website and lots more to share with you!  Check us out at www.daisypoolcovers.com.au!

You’ll notice that our focus is on Daisy’s Quality. With ongoing investment in research and development, only Daisy’s pool covers carry the trademarked UltraDomeTM technology and design to make it last longer and perform better in terms of insulation and protection.

With our on-going support for all our Daisy Experts, we will continue to promote our products to help you sell more Daisy, easily!

We’re proud to also back our new look with new collateral. Watch out for your copies coming to you soon!