Retailers the Real Winners in Daisy Challenge

IMG_6667a
Derek Prince (MD of Daisy Pool Covers), November Daisy Challenge Winner Jess Turner from Jilliby, NSW and her dad John with her new UE MegaBoom speaker and $500 to spend on pool accessories at Splash’s Pools – Central Coast.

With the final #BestPhotoBomb Challenge draw coming up on 14th February, we asked our winning retailers how they engaged their customers and in turn became winners themselves.

Andrew Clubb (Store Manager of Splash’s Pools – Central Coast) says “the Daisy BestPhotoBomb Challenge was a great promotion to participate in this year. It created some excitement for our customers and it was excellent to see one of our customers take out the prize this year!”

He continued “Daisy contacted us to let us know that one of our customers was the November winner. We were obviously excited! Daisy then organised for the winner to be presented with their prize in our store and for photos to be taken. The photos were used to advertise not only the promotion, but our store too. They went up on the Daisy website and were placed all over Facebook for some great PR for our store.”

“The winner was overjoyed as they received a $500.00 in store credit as well as some other prizes. Excellent promotion.”

Our December winners, Anita and Clint Andrews from WA were also very excited with the win and very keen to use their $500 credit at Pool Logic, Malaga.

Anita Andrews Pool Logic Malaga
Derek Prince (MD of Daisy Pool Covers), Anita Andrews (accepting her UE MegaBoom speaker and $500 of pool supplies) and Pamela Shephard from Pool Logic, Malaga.

Pamela Shephard, Owner/Manager of Pool Logic Malaga said that the promotional material supplied by Daisy made it easy for her staff to tell customers about the competition when they came in for water testing.

Even though Pool Logic promoted the competition on their Facebook page, Pamela was quite surprised by the win – as they had not met this customer before. “It just goes to show that there is a bigger audience that we can reach to out there than the customers that we see instore. Social media can help those new customers find you!”

The Daisy #BestPhotobomb Challenge closes on 14th February, so make sure you SHARE THE  with your customers and your social media and you too could be a winner!

Check out the entries so far at https://daisypoolcovers.com.au/bestphotobomb-entries.

The Daisy Challenge is on!

Will your store be a winner?

Over the summer of 2016-17, Daisy has set the Challenge for the best Aussie bombie or photobomb! Don’t miss out on this fantastic opportunity this summer – stores the last two summers our winning not only had increased sales but great publicity… not to mention happy customers!

More about the Challenge

As well as a cool UE Megaboom speaker, the monthly Daisy #bestphotobomb Challenge Winners receive $500 from Daisy to spend in their local store.

To enter, participants hashtag their best Aussie photobomb or bombie photo or video with #bestphotobomb, upload onto the Daisy Pool Covers Facebook page and/or Instagram,  and get lots of ‘likes’ to be in the running to win one of three trendy UE Megaboom waterproof speakers and $500 worth of pool maintenance and supplies from their local Daisy Expert! That could be you!

As with previous years, Daisy will pay for these amazing Megabooms, and for the $500 each month to be spent in your store. You will get all the publicity and business if they choose your store! Visit the Daisy website for the official rules and more information.

By now, you should have received your point of sale material – tent cards to put on your counters and pocket cards to hand to your customers. It’s a whole lot of summer fun and it’s a great way to engage with your customers.

If you haven’t received your tent and pocket cards, contact your Daisy Area Manager:

VISIT US and SHARE our posts on your Facebook page. We’ll do the same!

Everyone Loves a Photobomb or a Bombie!

#BESTPHOTOBOMB

Commencing 1st November, the Daisy BEST AUSSIE PHOTOBOMB Challenge –#bestphotobomb– will launch nationally through social media. By now, you should have received your point of sale material – tent cards to put on your counters and pocket cards to hand to your customers. It’s a whole lot of summer fun and it’s a great way to engage with your customers.

About #bestphotobomb

The Challenge will run over three and a half months from 1 November 2015 to 14 February 2017 via Facebook and Instagram. Why 14 February – it’s Valentine’s Day and want to share the love!

To enter, participants hashtag their best Aussie photobomb or bombie photo or video (must be taken in or by a pool) with #bestphotobomb, upload onto the Daisy Pool Covers Facebook page and/or Instagram, and get lots of ‘likes’ and ‘shares’ to be in the running to win a BOOM of UE Megaboom waterproof speakers and $500 worth of pool maintenance and supplies from their local Daisy Expert every month over summer! It could be you!

Visit the Daisy website for the official rules and more information.

VISIT US and SHARE our post on your Facebook page. We’ll do the same!

If you haven’t received your tent and pocket cards, contact your Daisy Area Manager:

Ready for a BOOM & A BOMB!

The Daisy summer Challenge is set to start again soon!

Ready, Set …. Go! The Daisy BEST AUSSIE PHOTOBOMB Challenge is set to start 1 November 2016!

Show us your best Aussie photobomb or bombie photo or video, #bestphotobomb, get loads of ‘likes’ and ‘shares’ and you’re in the running to win a thumping UE Megaboom waterproof speaker and $500 worth of pool maintenance and supplies from your local Daisy Expert – every month of summer!

We can’t wait as it’s yet again awesome fun with the coolest prizes out. Follow our Daisy Facebook page for the latest details.

Read More

Are you ready to get social?

With your customers of course!

We mean creating greater reach and online engagement with your customers which will lead to more direct sales for you, and for Daisy. With the huge success of the 2014/ 15 Daisy #bestsplashchallenge, we have another exciting new summer campaign on its way…

We have designed a cool and interactive 2015/ 16 summer campaign designed to interact with our customers and to help push them right into your shop so you can be social.

With great prizes and numerous tangible reasons to deal with you, we are looking forward to a truly amazing Aussie summer season… Watch this space…

Remember how we did last summer? The #bestsplashchallenge did well. We built an engaged audience around fun in the backyard pool, encouraging and doing what we all do… jump in and make a splash! You were involved and your support was excellent; many happy with us promoting their shop to their customers through a non-standard promotional medium.

The number of entrants over the three-month campaign exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic.

View here for a snapshot of our achievements last summer.

Launching with great excitement the new Daisy Quarterly Pool Tips!

A useful tool to interact with your customers

Starting this autumn we’ll be launching our first edition of Daisy’s Quarterly Pool Tips for Pool Owners.

These seasonal pool tips will be sent out to pool owners, or want-to-be pool owners, who have already registered their interest in Daisy; and into the future, all that have registered their Warranties.

What will be in the Quarterly Tips: Lots! They will include ways to prepare for the upcoming season, maintenance and care, frequently asked questions, and loads of ideas! We always love hearing from you. If you have any suggested topics for us to cover in upcoming editions, please feel free to let us know – email us at hello@daisypoolcovers.com.au

Oh by the way, as a Daisy Expert, we have added you to this mailing list too so you can become familiar with it as you may like to use it as a way of engaging your customers, and best of all, selling more. Anyone who doesn’t want to receive it can simply unsubscribe… but we hope they don’t!

3 cool ways to use these tips:

  • Forward on or share with your customers using social media – Facebook, Linkedin, Google+
  • Start commenting on the shared articles on social media and interact with your customers online
  • Ask your customers if they have received the last Quarterly Pool Tips, and if they haven’t, encourage them to register via the Daisy website.

So you know, all stories can be found located in useful categories in our News area.

Digital becomes more important

The importance of adapting our marketing to the way our customers access information.

Over half of your consumers access and surf the internet on a mobile device. With retail sales becoming more competitive, what we want to do is to build our market share and stay right on track with our marketing.

Digital has become an important media, and mobile technology is rapidly spreading. At Daisy, we’re right on top of this and will help you stay on top of this too. All you need is to ask us through Daisy’s Facebook page or email us at hello@daisypoolcovers.com.au

Help your customers find you! Stay relevant and keep visible to our customers when they are looking for you and your products and services even if your shop is closed by making sure of the following:

  1. Your website is mobile friendly
  2. You use social media as the customers we’re targeting are
  3. Your brand and the service around it are relevant to them.

And while it’s tempting to dismiss the internet as too hard or too time consuming to engage with… even Google, the most valuable global brand in the world, has responded to this evolved user behaviour and has made changes to its search offering in order to stay ahead of the game.

This is a strong reflection of how the ever-changing digital environment is influencing the way our customers access information and the way we should be selling to our customers.

Google changes the field

Read more about Google’s recent announcement regarding the impact of their push for more responsive websites. Their recent post read:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

This means that if you have an old non-mobile friendly website, that it will likely lose ranking on Google from later this month.

Google have released this handy tool for you to check your website.

Here to help:

Send any questions you have at the Daisy’s Facebook page or email us at hello@daisypoolcovers.com.au

A rockstar effort from our Best Splash Grand Prize Winner!

With BEST SPLASH entries received from all around Australia over the summer months, the competition was fierce on Facebook and Instagram.

Our December BEST SPLASH Winner Rebecca McLevie of WA also took home the Grand Prize, which was $2,000 worth of pool maintenance and supplies from her closest Daisy Expert Southside Pool Service.

Rebecca’s winning BEST SPLASH video now has more than 2100 views, over 50 shares and nearly 130 likes including from the band Sheppard whose song Geronimo was used in the creatively choreographed video.

Last week Rebecca was presented with her prize by our Daisy Managing Director Derek Prince and Jarred Parry from Southside Pool Services in Cannington, WA. Rebecca who was accompanied by her brother and cousin said her prize was going to her Grandad as it was his pool they used on Christmas Day to shoot the video: “We use Grandad’s pool all the time, we even have pool parties there where there can be over 30 of us and Grandad will cook for us on the BBQ,” she said.

“I was so happy winning the GoPro last time and even took it to our Bali holiday immediately. The grand prize is awesome and I want it to go to Grandad to help him. One of the first things he will probably get is a pool cover and roller because he has been talking about it for a while now so we might just order it for him.”

Jarred from Southside Pool Services said, “It still leaves him with plenty of the prize to look after his pool and we would be delighted to help Rebecca’s Grandad spend the rest of the prize money on the various maintenance and supplies that we have in store.”

When collecting her prize Rebecca said in the lead up to the end of the Challenge they were all watching the other entrants of the competition. “There were some real good ones there… we were getting a bit worried as the January winner was getting a lot of likes. Mum said the reach of the video got so much that she was getting friend requests through Facebook from people she knew in the UK,” she added.

If you haven’t already seen it, check out Rebecca’s video here. Congratulations to Rebecca once again on her clever entry. With the catchy music and unique choreography, you’re a worthy winner. Enjoy…

Creative campaign helps build retailer confidence

Pool industry’s creative campaign made a splash helping build retailer confidence against current trends

In the pool leisure industry, businesses are not selling products like chlorine, pumps or pool covers… they are selling lifestyle, fun and enjoyment in their customers’ back yard. When over two thirds of Australians make their buying decisions using the internet, businesses like Daisy need to more than ever be able to influence buying decisions online, as well as offline. This requires an integrated strategy using all media as well as a relevant campaign to engage the target audience.

According to Daisy Pool Covers and Rollers Managing Director Derek Prince, Daisy’s 2014/15 summer campaign #bestsplashchallenge, which officially closed at the end of January with the Grand Prize winner announced this week, tackled this head on.

“The #bestsplashchallenge utilised a pull and push strategy and engaged end customers as well as our retail channel. We built an online audience around fun in the backyard pool by encouraging people to do what we all do… jump in and make a splash! Our customers were reached through the social media Challenge to create the best splash ever and win by getting the most likes on Facebook or Instagram,” Derek said.

Daisy also supported retailers through in-store point of sale material and driving sales to their store through social media. Many retailers got involved promoting the Challenge as well as having a bit of fun.

Southside Pool Services, based in Cannington WA, was the Daisy retailer from which the January and Grand Prize winner Rebecca McLevie collected her prize so Owner Peter Schmidt said he was grateful for the opportunity for the extra promotional exposure and potentially a new customer for his store.

“We were delighted at the chance to be involved with this creative promotional campaign over the last few months, it has really helped build great awareness of our store,” said Peter.

“The combination of social media with the relevant campaign idea was spot-on given their target market is young families around Australia,” he said.

“The number of entrants over the three months exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic,” said Derek.

Read Pool + Spa article here.