The retail industry is forever changing and it can be challenging with fluctuating economies and the digital age. Critical to this is continuous innovation by manufacturers and being responsive to styles and trends by designers. To an extent, retailers rely on this as having products that sell well helps sales.
For over 30 years, Daisy Pool Covers and Rollers have led the industry by constantly innovating with new, on-trend products that fit the bill for Aussie backyards, as well as the way they engage and communicate with families around Australia.
“It’s important that we understand market trends. In the pool leisure industry, businesses are not just selling products like chlorine, pumps or pool covers… they are selling lifestyle, design and enjoyment in their customers’ back yard” said Daisy’s Managing Director, Derek Prince. “We need to constantly innovate both in the products we offer and how they look focusing on design trends like what colours people are using to style their entertainment areas, the amount they are prepared to spend and the practicalities of our products.”
When over two thirds of Australians make their buying decisions using the internet, businesses like Daisy need to more than ever be able to influence buying decisions online, as well as offline. Working on retail principle of ‘push-pull’ strategies, Daisy develops and promotes their products on and offline so consumers want to buy them (the pull) and support their retailers with sales material and promotions to sell their products (the push).
Products that sell.
With a focus on design and style, Daisy operates on a strategically planned funnel of new products. This is a big shift from the standard white roller and blue pool covers. Examples of recently released on-trend products include the stylish stainless steel 316ST Rollers that are designed to complement the modern pool setting of any backyard and the newly released Daisy Under Bench Roller. Practical as it has multiple uses – a seat and a roller – and it adds style poolside as it hides the roller and is available in three modern colours in aluminium, wood-look finishes.
Promote and engage using digital media.
A good product doesn’t sell itself. Retailers need suppliers to promote and support sales. “Innovation is beyond products. Don’t get me wrong, that’s a key focus. But we also need to be right up with the digital age and understand our target market” continues Mr Prince. “At Daisy, for the fourth year in a row, we’ve launched a summer long campaign with creative around an on-trend challenge and promoted through digital and social channels.”
What’s more on trend than the DAB! DABBING has become a global craze over the past year with celebrities, politicians and even royals performing the dance move in public.
If you’ve never heard of it or simply aren’t quite sure what all the fuss is about, then read on. The dabbing craze sees people point one arm upwards towards the sky while also bowing their head into their other arm. That’s it!
Now the ever innovative Daisy Pool Covers and Rollers has launched its new summer campaign and coined it ‘The Daisy DAB’ challenge. Simply do the DAB by a swimming pool and submit a photo or video and win drones, spending money at local pool stores and even the latest iPhone8 or Galaxy 8! #thedaisydab officially launches 1 November 2017 and ends on Valentine’s Day, 14 February 2018.