Let your customers know you supply pool covers
In today’s digital world, the old saying ‘look after your customer or someone else will’ could not be more true!
Today’s consumer is more educated and has more information at their fingertips so as a service orientated industry we must constantly tell them what we do, along with what we can do for them.
A lesson learnt a few years ago was in the drought era, when a customer walks in-store – unless you 100% know that they have a pool cover – you would offer them one. Along with most savvy service people, when they turned up onsite, if there was not a pool cover there they would simply leave a quote for one.
The people that adopted this mentality would sell a whole lot more pool covers and rollers than those that waited for their customers to find out about covers and ask them.
Today we don’t have the same drought but the theory does not change, let you customers know regularly what products and services you have available… you don’t want them ‘finding’ a product you supply elsewhere as this is a fast way to lose a good customer, so keep informing them by word of mouth, emails, SMS or even simply by leaving a quote.
A great way some people achieve this is by having a product of the month, whether it be a Daisy pool cover, a pool cleaner, monthly onsite service or anything else make sure everyone who has any contact with the consumer all offer the product of the month, just a way to keep your customer informed what you do and to open conversations to help you sell more.
Want to have a further conversation about this?
Contact Derek at the Admin Centre firstname.lastname@example.org or your local Area Managers: