What a summer! It really hotted up with another Daisy Challenge concluding on Valentine’s Day. .. and the love was really shared!
Yet again, the summer campaign in #BestPhotoBomb proved to be a MEGA BOOM with the January – February submissions steaming up with 19 videos and photos submitted.
The winner for the final month was Jason Ferguson and his son Zac from Perth, WA. Zac did so many things right in his video submission on Instagram – with the leap, thumbs up, dab and twist he had a lot going on! It was creative with a twist, and right on with our own Daisy roller in the background!
Our MD, Derek Prince was on hand to present Jason and Zac with the amazing prizes, a UE MegaBoom speaker (which Zac took ownership of immediately!) and $500 to spend at Pool & Spa Mart Bull Creek.
Jason first saw the Daisy Challenge on Facebook and on a sweltering Perth Australia Day, Zac and his dad decided to give it a go. They nailed the video first shot and posted to Instagram where it had over 700 views and comments to share the love!
A winning summer!
This summer’s challenge proved a real winner again! The competition page drew over 3,000 visits over the 3.5 months and resulted in multiple product enquiries (passed on to our retailers). Perhaps most importantly it allowed thousands of pool owners to view and engage with our brand through social media – another way Daisy is helping you sell more!
We had unprecedented retailer support this year with hundreds of shares from our Daisy Experts – creating a win-win promotion and boosting sales potential even further. Pool & Spa Mart Bull Creek owner, Jacqui Cobanov-Burke has started actively promoting her business through social media in the past few months and has seen a significant increase in enquiries and sales. She said “the Daisy campaign was great to get involved with as all the promotion was done by Daisy. It was easy to flow that through to our social networks as Daisy has a fantastic product”. Jacqui continued “we really noticed the difference in Daisy sales when we were actively promoting them”.
The final result! …
Thousands of LIKES, SHARES and even more VIEWS! Year on year, we build greater engagement and win lots of Daisy fans and this summer, we were even more popular with 42 photo and video entries submitted. Check them all out at https://daisypoolcovers.com.au/bestphotobomb-entries.
Stay tuned in our next edition for more tips on how to make Social Media sell for you.