Daisy Pool Covers recently launched their “Adventures of the Hydro-Sapien” campaign, which takes us on a journey with the Daisy Hydro-Sapien as he navigates the wild world of protecting his precious swimming pool water. Daisy Pool Covers launched this campaign as a way to educate pool owners on the benefits of owning a pool cover while having a bit of fun!
The Hydro-Sapien shows us how his Daisy Pool Cover saves time, saves water, retains heat and saves on chemical costs!
The videos can be seen across YouTube and Daisy’s social media channels Facebook and Instagram.
Since the release barely a month ago, the social reach of the Daisy Hydro-Sapien campaign has been staggering! This has got to be one of the most popular campaigns we have seen for a very long time, the overwhelming consumer engagement and viewing popularity has been put down to the unique storytelling of the Daisy Pool Cover benefits using our fun-in-the sun outdoor personality that we all relate to while we are enjoying our pools
There have been so many pool shops asking for the full loop video so they can play the Hydro-Sapien videos in store to grab customers attention and to start conversations that inevitably result in sales. So, here is the WeTransfer link for you to download all the episodes in one file (click the image):
Since their launch earlier this year, the Daisy Below Ground Boxes have been selling extremely well.
For those wanting a clutter-free pool area or have a smaller pool yard, the Below Ground Box is a great investment and is so easy to use, see our new video here:
Customers can add value to their home while hiding their cover and maximising the space in their backyard.
Daisy’s Below Ground Boxes are full aluminium with anodised aluminium lids and come with a 5-year pro-rata warranty.
As the trend turns to more stylish pool cover options, we’ve also got the Under Bench Roller that allows poolside seating as well as hiding your pool cover and roller! Click here for more info on the UBR, pictured.
Zahlia Hartley from the Sunshine Coast has won the 2017-18 Daisy DAB challenge winning an iPhone 8 (her choice!). Concluding on Valentine’s Day, it was a hard fought challenge, with Zahlia taking out the competition with 853 votes over summer!
More about the Challenge
For the summer of 2017/2018, Daisy launched the Daisy Dab Challenge! There were three simple steps… All you needed to do to enter was to do a DAB by the pool, submit your entry and ‘Share the Love’ on a voting platform.
The competition was hard fought with entrants sending in their most creative entries to be in to win monthly prizes of a Parrot Drone and $200 worth of pool supplies. However to win the grand prize of an iPhone 8 or Galaxy 8 it was all about who had the highest number of votes!
How Zahlia won
Zahlia had found out about the competition from her mum who used to work at a pool shop in Buderim. Zahlia’s family still go there for their pool supplies, and on a recent visit they learned about the Daisy Challenge through some point of sale material and encouraged Zahlia to enter the.
Zahlia’s creativity sparked into action, and she had the idea to create a video at her little sister’s birthday party! Synchronised DAB’ing was born!
And the deal? Zahlia had a pact with her younger sister that if she won, her sister would get her old phone… win-win!
From the moment she submitted her entry, Zahlia, her sister, and their family constantly ‘Shared the Love’ and worked with their networks to accumulate an enormous 853 votes in total! Great work!
The competition overall was a tough one, with a few strong contenders. Zahlia said that she was “so happy that all of her hard work and sharing so much actually paid off!”
Three worthy monthly winners
The Challenge attracted many creative entries – three of which were rewarded with brand new Drones and spending money!
The three monthly winners were:
November 2017: Jess from NSW
December 2017: Troy from QLD
January – mid-February 2018: Brie from NSW
Congratulations everyone. Enjoy your new iPhone8, drones and spending money!
Troy Douglas wins the Parrot Drone and pool supplies for the best December Daisy Dab! Troy not only got his team mates at work (Contemporary Landscaping) to join in the DAB but he generated the most votes.
Lee Schatkowski from Daisy presented Troy with his Parrot Drone 2.0 and $200 worth off pool accessories that he will be spending at Leisure Pools Sunshine Coast!
Troy was very happy with his prize, saying he always supports Daisy and he really enjoyed getting the Contemporary Landscaping and Leisure Pools teams involved in the Daisy competition!
It is still a very close call who will win the grand summer prize so keep your votes rolling in… The entry with the most votes on February 14 will win an iPhone8 or Samsung Galaxy8! Click to view all entries and vote here.
Here you can see Troy and Lee practicing their Daisy Dab.
Jess Turner from NSW takes out the December Daisy DAB competition winning a cool Parrot Drone and $200 worth of pool supplies from Splash’s Pools Tuggerah!
Jess went above and beyond submitting multiple very creative entries and getting over 140 votes too for her efforts. At the presentation of her prizes at Splash’s, Jess said that she had a heap of fun with this because she loved photography and that our Daisy challenges are a great avenue to explore more photography. It gave her the challenge to set up her photos and videos.
Jess’s dad, John, said that she had a lot of fun and put a lot of time and effort into the entries so great for her to win a prize from our local pool shop.
Andrew Clubb from Splash’s Pools Tuggerah said “how good is Jess winning a Daisy challenge twice! What are the chances! Regular customers have had a heap of fun with the photos. Thanks Daisy for having a challenge that helps people have fun around a pool…because that is what pools are all about, fun!”
Here’s Lee Schatkowski from Daisy showing Jess how to fly the drone…. We think you need to take it out of the box first Lee!!
The December challenge is open now, so #getdabbing! Plus the entry with the most votes over summer will win an iPhone8 or Galaxy8!
What a summer! It really hotted up with another Daisy Challenge concluding on Valentine’s Day. .. and the love was really shared!
Yet again, the summer campaign in #BestPhotoBomb proved to be a MEGA BOOM with the January – February submissions steaming up with 19 videos and photos submitted.
The winner for the final month was Jason Ferguson and his son Zac from Perth, WA. Zac did so many things right in his video submission on Instagram – with the leap, thumbs up, dab and twist he had a lot going on! It was creative with a twist, and right on with our own Daisy roller in the background!
Our MD, Derek Prince was on hand to present Jason and Zac with the amazing prizes, a UE MegaBoom speaker (which Zac took ownership of immediately!) and $500 to spend at Pool & Spa Mart Bull Creek.
Jason first saw the Daisy Challenge on Facebook and on a sweltering Perth Australia Day, Zac and his dad decided to give it a go. They nailed the video first shot and posted to Instagram where it had over 700 views and comments to share the love!
A winning summer!
This summer’s challenge proved a real winner again! The competition page drew over 3,000 visits over the 3.5 months and resulted in multiple product enquiries (passed on to our retailers). Perhaps most importantly it allowed thousands of pool owners to view and engage with our brand through social media – another way Daisy is helping you sell more!
We had unprecedented retailer support this year with hundreds of shares from our Daisy Experts – creating a win-win promotion and boosting sales potential even further. Pool & Spa Mart Bull Creek owner, Jacqui Cobanov-Burke has started actively promoting her business through social media in the past few months and has seen a significant increase in enquiries and sales. She said “the Daisy campaign was great to get involved with as all the promotion was done by Daisy. It was easy to flow that through to our social networks as Daisy has a fantastic product”. Jacqui continued “we really noticed the difference in Daisy sales when we were actively promoting them”.
The final result! …
Thousands of LIKES, SHARES and even more VIEWS! Year on year, we build greater engagement and win lots of Daisy fans and this summer, we were even more popular with 42 photo and video entries submitted. Check them all out at https://daisypoolcovers.com.au/bestphotobomb-entries.
Stay tuned in our next edition for more tips on how to make Social Media sell for you.