Adventures of the Daisy Hydro-Sapien Continue…

Daisy Pool Covers recently launched their “Adventures of the Hydro-Sapien” campaign, which takes us on a journey with the Daisy Hydro-Sapien as he navigates the wild world of protecting his precious swimming pool water. Daisy Pool Covers launched this campaign as a way to educate pool owners on the benefits of owning a pool cover while having a bit of fun!

The Hydro-Sapien shows us how his Daisy Pool Cover saves time, saves water, retains heat and saves on chemical costs!

The videos can be seen across YouTube and Daisy’s social media channels Facebook and Instagram.

Since the release barely a month ago, the social reach of the Daisy Hydro-Sapien campaign has been staggering! This has got to be one of the most popular campaigns we have seen for a very long time, the overwhelming consumer engagement and viewing popularity has been put down to the unique storytelling of the Daisy Pool Cover benefits using our fun-in-the sun outdoor personality that we all relate to while we are enjoying our pools

There have been so many pool shops asking for the full loop video so they can play the Hydro-Sapien videos in store to grab customers attention and to start conversations that inevitably result in sales. So, here is the WeTransfer link for you to download all the episodes in one file (click the image):

Pool Cover Video Link

Recent Pool Cover & Roller Installations: Before & After Photos

We often showcase photos of our installations when they are finished but it is always great to see what the pool cover or pool area was like beforehand to see how much difference a new Daisy Pool Cover or Roller can make.

This pool in Eaglevale had roller burn, leaves and debris everywhere before the new cover was delivered and installed. Check out the difference it made with a new 525 Solar Cover. Remember, a great pool cover cleaner like Aquafingers will help remove debris and dirt from your pool cover, helping it last longer.

Solar Cover Before

Eaglevale after 525B

 

This pool cover replacement had a similar situation with leaves, debris

Solar Cover before

 

Pool Cover Lane Cover After

Breathable Pool Covers?

Breathable Pool Covers?

Recently, the industry has seen the introduction of a so-called “breathable pool cover”. At Daisy Pool Covers, we were intrigued by this new pool cover with holes punched in it and thought we would explain what they do and how they work. While many may think that “the latest product is usually the greatest”, we did our homework to discover what makes them different, or not so different to the market leading solar pool covers that Daisy have been producing since 1983.

Taking a close look at this new breed of pool cover, they are designed with holes punched though the cover. The covers benefits claim that when you allow your pool to breath, it results in a  cleaner, longer lasting pool and a healthier swimming environment. What the team at Daisy Pool Covers discovered was no matter what type of pool cover you purchase, there is absolutely no alternative to looking after your pool’s chemical balance and uncovering your pool water once in a while.

The key to longevity in your pool cover, surface and equipment is keeping your chemical balance consistent. If you keep your pool water balanced, as recommended by SPASA Australia, you will not reduce the lifespan of your equipment, pool surface or pool cover. Not only will it save you money in the long run (out of balance water can cause expensive damage to your pool), but your swimming experience will be so much better without your pool being unbalanced or dangerous to swim in.

The Daisy Day was designed to educate pool owners to remove their pool cover to let the pool breathe and test the pool water. This is to ensure pool owners are keeping an eye on their water balance, to make sure there isn’t an imbalance, causing damage to their cover or equipment down the track. The Daisy team works hard to actively promote best practice pool and pool cover usage to prolong the life of all pool surfaces, pool covers, equipment; giving customers the best swimming experience possible.


What does a breathable pool cover do?

A breathable pool cover is meant to release gases from the pool water into the air through tiny holes punched into the pool cover, whilst stopping evaporation of pool water. We’ve taken a look at the claims made by breathable pool covers and given our own opinion based on industry knowledge, research and testing out in the field.

A “breathing” pool cover won’t be able to correct an out of balance pool. Fibreglass resin suppliers, along with the swimming pool industry, know that without correct water balance you will get a myriad of problems from damaging the pool’s surface to shortening the life of pool equipment (covers, pool cleaners, pool toys – anything the water comes into contact with) as well as a potentially dangerous swimming environment.

Pool covers don’t cause incorrect water balance, and they cannot fix it either. Best practice is to use a pool shop that you trust to regularly check and maintain the water chemistry.

A misconception not widely known, is all pool covers are technically breathable. They are made of Polyethylene (PE) a material that by its chemical nature naturally allows a gas transmission rate for oxygen, carbon dioxide and other gasses including chlorinated gases. There been a huge amount of research completed by Sealed Air (the inventor of original bubble wrap and solar pool covers) that shows that PE pool covers do actually breathe. For a 500 micron pool cover, the oxygen transmission rate would be approximately 500cc/m2 per 24 hours at 23°C, meaning PE pool covers do naturally ‘breathe’.

Sealed Air (the Australian company that make Daisy Pool Covers raw materials on Daisy’s dies) invented the Bubble Wrap technology, and believe me, they know their stuff, especially when it comes to the ins and outs of “Moisture Vapour Transition Rate” (MVTR) and the “Oxygen Vapour Transition Rate” (OVTR). The origional bubble wrap was designed with a Nylon barrier layer to stop the air and other gasses moving through the material to avoid the packaging bubbles deflating during use. The pool cover formulation was redesigned to allow the pool cover material to naturally breath, without requiring additional holes.

Breathable pool covers still need to be removed regularly, like all other pool covers; they aren’t a set and forget option like they might appear. Pool owners will still need to remove their pool covers, no matter which one they buy, to ensure they are regularly testing their pool water and retain chemical balance in the pool.

The FAQ section from the breathable pool cover website states: 

It is not recommended that any solar blanket be left on a pool permanently. Aquavent is no different in this respect and should be removed for maintenance as per the Maintenance Guide.

Pool owners should be checking the following regularly:

  • Chlorine level
  • pH
  • Total Alkalinity
  • Calcium Hardness

 

Please click here for more information on swimming pool water balance.

 

Breathable Pool Cover Testing

Let’s look at the testing methods and results that have been conducted by Aquavent.

First Test

The testing done on the “breathable pool covers” included the following:

  1. 3 small tubs with no specified volume
  2. Added approximately 2.5mg/L of granular pool chlorine
  3. Measured chlorine levels over 7 days

Breathable Pool Covers? 1Results

  • 97% chlorine loss over 7 days with Aquavent pool cover
  • 96% chlorine loss in an open tub (no cover)
  • 62% chlorine loss with a Daisy cover
  • pH levels roughly the same
  • Water temperature is warmer with a Daisy pool cover (20.1 degrees) than with Aquavent (18.3 degrees) and no cover (17.8 degrees)

Breathable Pool Covers? 2Finding
Using an Aquavent “breathable pool cover” does not keep chemicals in the pool nor does it keep the water warm. They claim that a Daisy Pool Cover has a higher pool chlorine level, that adding a normal dose of chlorine each week will result in over-chlorination of the pool. This finding doesn’t take into account the fact the pool owner would be dosing their pool based on pool water testing. If the chlorine levels were adequate, no chlorine should be added. In fact, the testing indicates to the contrary. You will need to use more chemicals with an Aquavent cover than you do with a Daisy pool cover to properly maintain the pool water. AND, you will need to consume more power to maintain the water temperature

Second Test

The test was conducted similar to the first test, but the initial water chlorine level was 5mg/L.

Then each day, an additional 2.5mg/L was added. Because chlorine doesn’t escape as much with a Daisy cover, after 7 days the Daisy sample had 8.7mg/L of chlorine prior to the final dose, versus the Aquavent cover which had 3.1mg/L.

The average chlorine loss per day for Aquavent was 39% versus Daisy at 15% and no cover had 21% loss.

The odd result from this test is that Aquavent covers had a HIGHER loss of chlorine than if you had no pool cover at all!

The final test was water transmission for evaporation:

  • Daisy was 0.03g/h.m2 (grams per hour per square metre).
  • Aquavent was 0.26g/h.m2
  • No cover/open tub was 67g/h.m2

In essence, Aquavent has a water transmission rate (evaporation) is 8.66 times greater than Daisy.

Breathable Pool Covers? 3

Overall findings from testing

  1. The so-called “breathable” pool cover testing indicates the Aquavent cover will maintain chemical levels lower than an uncovered pool. This just isn’t possible as it would mean you would go through MORE chlorine than with a completely uncovered pool.
  2. In the Aquavent testing, there is no allowance for testing water or adjusting the water balance. Some level of dosing will always be required in a well-managed pool. The testing regime undertaken is continually adding chemicals to the water without any rationale to test the water to see what dosing is required.
  3. The Aquavent FAQs state that they are no different to other solar pool covers and no pool cover should be left on permanently. They state that pool covers should be removed for pool maintenance for as per their Maintenance Guide.

The FAQs also warn, pool damage can still occur through poor pool maintenance.

Additional Testing 

Breathable Pool Covers? 4
July 17th – Installation Day
Breathable Pool Covers? 5
July 18th
Breathable Pool Covers? 6
August 7th, no rain.
Breathable Pool Covers? 7
August 15th, no rain.
Breathable Pool Covers? 8
August 18th, no rain.

As you can see from the photos of the Aquavent pool cover, there is water sitting on top of the pool cover (over one month without rain, you can see from the day the cover was installed there is no water on top). The day after installation, water was pooling on top of the cover and then showing the same amount of water on top after 3 weeks and then 4 weeks.

This means:

  1. Evaporation rate for 100% where water sits on top of the cover as water is evaporating, then re-filling (supposedly seeping through the “breathing holes”).
  2. Insulation and heat saving are zero where the water is sitting on top of the cover. Heat transference is dissipated through the water surface. If there is a cover or membrane that has water on both sides, there is zero insulation. Traditional solar covers get some water on top of the cover during operation or rain but that either drains into the pool or evaporates quickly which will leave no water on top of the cover.

Water Ingress into the Bubble Hole

Simple testing of the Aquavent shows the vent hole sits in the water. When we put a sample piece of the cover material on the water the ‘vent and drain’ bubble was touching the water. This means (according to Aquavent themselves) that the vent hole touching the water would make the ‘venting’ of chlorine or any gas trapped in the pocked under the cover redundant.

Breathable Pool Covers? 9
Holes sitting on the water

Water seeps through the cover and sits on top (see photo below). Water also can’t drain out of the bubble if the hole at the bottom is touching the water. You can see by the image below that the water can’t drain from the ‘vent and drain’ bubble as it is in the water. If the chlorine dissipates through the holes but water remains in the bubble, it’ll be untreated and may well turn green.

This would also bring into question how heavy the cover will become with all the water that cannot drain out. A traditional cover (without holes) will increase in weight by approximately 50% with water hanging on the outside of the bubbles as they are removed off the swimming pool. Pool covers with holes that retain water in the bubbles will dramatically increase the weight of the pool cover.

Breathable Pool Covers? 10
Water on top of Aquavent cover exactly 4 weeks after installation with no rain.

With water being retained in these holes, a build-up of debris, dust and salts will occur over time, stopping any perceived benefit that these holes may have.

Breathable Pool Covers? 11
Water in the pool cover bubbles

In conclusion, Daisy does not believe there is any net gain from having a pool cover with holes punched into it. Daisy, along with industry leaders, believe the breathable pool cover is like a square wheel, great to be new in the industry, but it just does not perform to the standard that Daisy Pool Covers sets for itself.

Interesting Installations

Our installation teams have been out and about at some amazing locations recently. Some of the installs have been a bit different, so we thought we’d share a few with you. At Daisy Pool Covers, we will always come up with a fitting solution for your pool so you can save money, water, chemicals and time with the right cover and roller.

In WA, the team installed a 525B Solar Cover right on the canals in Mandurah, south of Perth. What a view this pool owner has!

Interesting Installations 12

Also in WA, east of Perth near the hills in Martin, we had an interesting shaped pool cover to install with a step area pus angled edge. Again, what a view these pool owners have!

Interesting Installations 13

Over in North Bondi, NSW, this pool owner decided he would mount his Daisy Power Roller UNDER his deck area. What a great idea!

Interesting Installations 14

No Price Rise on Daisy Range

Daisy has been working hard with our core suppliers to maintain prices across the range for this season. Even though Daisy has had ever increasing power rises, freight and staffing increases in this current market, we believe the best thing for our business and retailers is to NOT increase prices.

Daisy will hold our current prices for the 2019/20 season. We’ll be looking to support customers and retailers this season by helping you sell more.

With our new Online Dealer Guide implemented, Sales Technique and Sales Process documents available and the Summer Payback campaign running again this summer, we look forward to working with you all this summer and beyond.

We are also very excited about bringing some extra fun to the industry with our Daisy Hydro-Sapien Campaign. If you haven’t seen “Episode 1” yet, click here to check it out!

 

Below Ground Box Special

Now that the Below Ground Boxes are in stock at the Daisy Pool Covers factory in Sydney, the lead time has been cut right down!

Order today, dispatch within 2 working days from Sydney with your FREE 400B solar pool cover. We are offering the free 400B solar pool cover with every Below Ground Box sale from now until Christmas!

All you need to do is order your BGB with the cover and we will send it out. We hear you ask: “What if someone wants a 525B or Titanium solar pool cover?” No problem, we will simply charge you the difference in price so you can still take advantage of this awesome offer.

Contact your Area Manager to get the best out of Daisy:

Lee lee@daisypoolcovers.com.au

0400 686 026

Shannon shannon@daisypoolcovers.com.au

0419 099 032

Brett brett@daisypoolcovers.com.au

0429 568 500

John john@daisypoolcovers.com.au

0417 914 295

Not sure who your Daisy Area Manager is? Contact our head office on 1300 55 18 11 or hello@daisypoolcovers.com.au

 

The Daisy Sales Process – New Sales Tool

We have recently developed a handy cheat sheet to remind you to use opening questions with customers, in conjunction with last month’s “Selling Ideas and Techniques”. This document will help by giving you some examples of questions to use to get the conversation around pool covers and rollers started.

The Daisy Sales Process is an easy, four point reminder of the process of selling a Daisy Pool Cover or Roller so you can maximise your sales penetration and profits.

Click here to view and download the Daisy Sales Process document.

If you want to know more on selling Daisy Pool Covers or selling techniques, please call your local Daisy area manager Shannon, Lee, John or the admin team via email or 1300 55 18 11.

 

 

What is your Cover to Roller Ratio?

Daisy is available to have a confidential conversation about what your cover to roller ratio is in your store sales. We can let you know if you are ahead of the industry or if there is an opportunity for us to work with you to sell more rollers, over covers and refit kits.

When we look at your sales data we can show you if there is any opportunity for more pool roller sales or more refit kit and over cover sales. Continuing on from the Daisy Sales Process document, this is to not only make sure you are maximising every opportunity but to also ensure your customer is getting everything they need for a great pool cover buying experience.

Imagine how hard it is to get a pool cover off the pool without a roller? Believe it or not, there are plenty of retailers or staff that decide a roller may be too expensive or not worth it so they don’t offer a roller solution to the customer, they only sell the pool cover. Now, the customer may end up unhappy with their purchase because they were not even offered a solution to make using their new pool cover easy.

A pool cover is what we want, a pool cover roller is what we need. The same goes for those who have an existing roller; putting a new pool cover onto a pool roller without a refit kit is pretty difficult, especially when a new refit kit is available for only $27.20.

While you are talking to the pool owner about their existing pool roller, have a look at their over cover. Hold it up to the light, and if you can see anything through it, especially where the fold is, they will need a new over cover to protect the pool cover from the sun. An over cover will normally last up to two pool covers, so it’s always good to ask the pool owner when they bought their last over cover.

Using the old adage of “Do yo want fries with that?” means you are not only making more sales, but you are looking after your customers.

The Daisy Pool Covers team are here to help you maximise your pool cover and roller opportunities, so please ask your Daisy Area Manager or contact our team for more information.

Contact your Area Manager to get the best out of Daisy:

Lee lee@daisypoolcovers.com.au

0400 686 026

Shannon shannon@daisypoolcovers.com.au

0419 099 032

Brett brett@daisypoolcovers.com.au

0429 568 500

John john@daisypoolcovers.com.au

0417 914 295

Not sure who your Daisy Area Manager is? Contact our head office on 1300 55 18 11 or hello@daisypoolcovers.com.au

 

Summer Pay Back Campaign 2020

Daisy Pool Covers are kicking off our Summer 2020 Campaign: Summer Pay Back.

Summer Pay Back launched in 2019 with great success for our customers, and we awarded six winners over the spring/summer period who received the cost of their pool cover back!

This campaign is an eye-catching, easy to implement way to drive consumers, and ultimately sales, to your stores during the spring/summer period.

Customers who purchase a Daisy Pool Cover from October 2019 to February 2020 will go in the draw to win their purchase back once they have registered their warranty, to the value of $1,000.

The mechanics of this promotion are as follows:

  • Consumer purchases a Daisy Pool Cover
  • They go to daisypoolcover.com.au/payback
  • They enter their name and email on this page to be taken to the Daisy Register Warranty Page
  • One National winner drawn each month (five winners total)

You will receive a pad of A5 flyers to hand out to consumers when they purchase a Daisy cover from you.

This campaign is being supported across the country by digital marketing including social media and display advertising.

Thank you for supporting this summer promotion.
Please don’t hesitate to contact us for any further information.

Selling Ideas & Techniques – New Sales Tool

We’re here to help you sell more!

We recently developed additional material to assist our partners in asking the right questions when customers are in their stores or speaking with them.

Knowing what questions to ask and when will help open up the conversation and be able to convey the right information at the right time.

Click here to view and download your Selling Ideas and Techniques document.