As Australia’s favourite pool cover, we want to create genuine reasons for customers to engage with you and to choose to buy their pool covers and rollers from you, our valued Daisy Experts.
To help us do this, and following the success of last year’s Best Splash Challenge, we’re set to kick off a brand new Aussie inspired summer campaign.
Commencing 1st November, the Daisy BEST AUSSIE SELFIE Challenge –#bestaussieselfie – will launch nationally through social media and backed by online advertising and point of sale material for you. Designed to help you sell more, it brings Daisy to the forefront as Australia’s favourite pool cover – sold by you!
With some great prizes and a lot of fun, 2015/ 16 is set to be a truly amazing Aussie summer season for us all. The #bestaussieselfie campaign will help you start the conversation and get social with your customers – offline and online.
The campaign will run over three months from 1 November 2015 to Australia Day – 26 January 2016 via Facebook and Instagram. We will start with the teaser through digital promotions and advertising from the 1st October.
To enter, participants hashtag their best Aussie selfie photo or video with #bestaussieselfie, upload onto the Daisy Pool Covers Facebook page and/ or Instagram, and get lots of ‘likes’ to be in the running to win each month an Apple Watch and $500 worth of pool maintenance and supplies from their local Daisy Expert! How cool is that!
Like last year, Daisy will pay for the Apple Watches, and we’ll pay for the $500 each month to be spent in your store. You will get all the publicity and business if they live near you! Visit the bestaussieselfie.com.au page on our website for the official rules and more information.
Getting It Out There #bestaussieselfie
This summer promotion is on trend and fun! It helps build interest into our market sector and drive sales. We hope you’ll support this by promoting and encouraging entry with your customers – after all, if they win, you get the business and the extra publicity!
To promote and explain the campaign, we’ve created tent cards that can be placed on your counters and near high traffic areas, along with supporting pocket cards that can be kept in your wallet or purse for easy access!
SOME SELLING TIPS TO HELP YOU
There are multiple ways you can engage your customers using the tools
Display the point of sale tent cards and familiarise your staff with the campaign
Pull out a pocket card and give one to your customer when they walk into your shop
Have they heard about the challenge?
Do they know anyone who may be interested in participating?
Tell them to visit bestaussieselfie.com.au on our website or the Daisy Facebook page for more info
Invite them to enter by going to the Daisy Facebook page and/ or their own Instagram to upload their BEST AUSSIE SELFIE photo or video and hashtag with #bestaussieselfie to be in the running for some great monthly prizes!
Encourage them to get their friends to ‘like’ their post and comment on their selfie.
GET IN TOUCH with your Daisy Area Manager, SUBSCRIBE to our monthly ‘Daisy eNews’ via our website, LIKE US and FOLLOW US on Facebook for all the latest news and tips.
Thank you for your continued support of Daisy. May this promotion bring you lots of new business and even more fun over the summer!
For more details and full Terms and Conditions visit bestaussieselfie.com.au