The importance of adapting our marketing to the way our customers access information.
Over half of your consumers access and surf the internet on a mobile device. With retail sales becoming more competitive, what we want to do is to build our market share and stay right on track with our marketing.
Digital has become an important media, and mobile technology is rapidly spreading. At Daisy, we’re right on top of this and will help you stay on top of this too. All you need is to ask us through Daisy’s Facebook page or email us at email@example.com
Help your customers find you! Stay relevant and keep visible to our customers when they are looking for you and your products and services even if your shop is closed by making sure of the following:
- Your website is mobile friendly
- You use social media as the customers we’re targeting are
- Your brand and the service around it are relevant to them.
And while it’s tempting to dismiss the internet as too hard or too time consuming to engage with… even Google, the most valuable global brand in the world, has responded to this evolved user behaviour and has made changes to its search offering in order to stay ahead of the game.
This is a strong reflection of how the ever-changing digital environment is influencing the way our customers access information and the way we should be selling to our customers.
Google changes the field
Read more about Google’s recent announcement regarding the impact of their push for more responsive websites. Their recent post read:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
This means that if you have an old non-mobile friendly website, that it will likely lose ranking on Google from later this month.
Google have released this handy tool for you to check your website.
Here to help:
Send any questions you have at the Daisy’s Facebook page or email us at firstname.lastname@example.org