Daisy Pool Covers recently won a number of awards at the Swimming Pool and Spa Association (SPASA) Awards in Queensland, Victoria and New South Wales.
The awards were for “Marketing Campaign” and Daisy entered their “Adventures of the Hydro-Sapien” campaign that ran in summer 2019/20 through social media and in-store video.
The campaign takes us on a journey with the Daisy Hydro-Sapien as he navigates the wild world of protecting his precious swimming pool water.
The Adventures of the Hydro-Sapien won Gold in Victoria, Highly Commended in QLD and Highly Commended in NSW. The Hydro-Sapien also gets entered into the National Awards which are at the end of the month.
The campaign was implemented to showcase the benefits of a pool cover in a fun and engaging way, as well as providing content to Daisy’s trade customers for in-store activity. Stores used it as a “Silent Salesman” to help educate browsing customers.
You can download your copy of the in-store looped Hydro-Sapien video here via Wetransfer.
Daisy are always looking to help their customers drive sales by promoting the benefits of pool covers in a short, sharp and creative way, and have already launched a second campaign to showcase the benefits of pool covers in an animation format. You can download this in-store looped version here