#BestPhotoBomb Challenge Produces Winning Results

What a summer! It really hotted up with another Daisy Challenge concluding on Valentine’s Day. .. and the love was really shared!

Yet again, the summer campaign in #BestPhotoBomb proved to be a MEGA BOOM with the January – February submissions steaming up with 19 videos and photos submitted.

The winner for the final month was Jason Ferguson and his son Zac from Perth, WA. Zac did so many things right in his video submission on Instagram – with the leap, thumbs up, dab and twist he had a lot going on! It was creative with a twist, and right on with our own Daisy roller in the background!

Our MD, Derek Prince was on hand to present Jason and Zac with the amazing prizes, a UE MegaBoom speaker (which Zac took ownership of immediately!) and $500 to spend at Pool & Spa Mart Bull Creek.

Jason first saw the Daisy Challenge on Facebook and on a sweltering Perth Australia Day, Zac and his dad decided to give it a go. They nailed the video first shot and posted to Instagram where it had over 700 views and comments to share the love! 

A winning summer!
This summer’s challenge proved a real winner again! The competition page drew over 3,000 visits over the 3.5 months and resulted in multiple product enquiries (passed on to our retailers). Perhaps most importantly it allowed thousands of pool owners to view and engage with our brand through social media – another way Daisy is helping you sell more!

We had unprecedented retailer support this year with hundreds of shares from our Daisy Experts – creating a win-win promotion and boosting sales potential even further. Pool & Spa Mart Bull Creek owner, Jacqui Cobanov-Burke has started actively promoting her business through social media in the past few months and has seen a significant increase in enquiries and sales. She said “the Daisy campaign was great to get involved with as all the promotion was done by Daisy. It was easy to flow that through to our social networks as Daisy has a fantastic product”. Jacqui continued “we really noticed the difference in Daisy sales when we were actively promoting them”.

The final result! …

Thousands of LIKES, SHARES and even more VIEWS! Year on year, we build greater engagement and win lots of Daisy fans and this summer, we were even more popular with 42 photo and video entries submitted. Check them all out at https://daisypoolcovers.com.au/bestphotobomb-entries.

Stay tuned in our next edition for more tips on how to make Social Media sell for you.

2017 #BestPhotoBomb Challenge Entries

In the summer of 2016/17 Daisy Pool Covers launched the #BestPhotoBomb Challenge.

The rules were simple – Hashtag your best bomb photo or video with #bestphotobomb, upload onto the Daisy Pool Covers Facebook page and/or Instagram, get lots of ‘Likes’ and be in the running to win an UE Mega Boom and $500 worth of pool maintenance and supplies each month of the challenge!

Check out the amazing entries below:

Daisy #BestPhotobomb Challenge Winners

Jan/Feb Winner

 

December Winner

Daddy is the self proclaimed bombie king at our house Clint Andrews ? #bestphotobomb

Posted by Anita Andrews on Sunday, 18 December 2016

 

November Winner

Other Entries:

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Congratulations to all our entrants. We 2017 #BestPhotoBomb Challenge Entries 1 your photobombs!

Daisy Launches New Sand Filter Change Bags

Because you asked for them!

Listening to the industry has always been a hallmark of how we work at Daisy. It helps us drive innovation and deliver to you market leading and relevant products to help you sell more!

 

The problem: The sand filter blues…

We all know the problem the service tech’s have when they scoop or pump out the sand from the filter…what do they do with it after?

Some empty the sand on a tarp, the floor, or paving to let the water drain and then use buckets to move the sand to their vehicles to dispose of it.

Messy, painful and … there has to be a better way!

 

The solution: Daisy innovation

Over the last few months, we have been asked by a few pool shops to come up with an idea to address this issue. We used our strong and porous WinterKleen material as a base product to come up with the perfect free standing bag capable of holding the wet sand that comes out of the sand filter after a media change.

After a few trials and modifications we have done it! We created a bag that can take the weight of sand and be porous enough to allow the water to drain through.

The testing was a resounding success with orders already coming in strong.

 

The technology behind the quality – what you need to know.

The sand bags are made from the WinterKleen material so they let the water drain out, and are super strong.

Using Teflon sewing thread, the same that we use for the WinterKleen covers, we have a tried and tested material to ensure that you won’t have any issues on the quality of  the stitching.

For easy transport and added strength, we have designed in two 25mm polypropylene webbing handles that are sewn completely under the bag to support the weight.

The new Daisy sand bags are strong enough to hold 10-15 kgs – more weight than you can safely carry so don’t over fill the bags and hurt yourself!

We’ve also given a lot of thought on the design of the bag. The sturdy design is engineered to allow the bag to sit up on its own and maintain its shape for easy filling.  By folding over the sides (1/3 to ½ of the way down), it makes it even easier to stand up.

 

To order:

The sand bags are available now for only $18.50 + GST each. Freight for each order is $19.00.

Ask your Daisy Area Manager for more information:

Converting Quotes to Sales

Do you present quotes in person or by email or phone?

How do you get the sale after presenting the quote or even better when you’ve just measured up?

Let’s see how we can help to increase your strike rate…

An email won’t close the sale

Get personal! People like dealing with people and it’s harder for them to say no if you’re in front of them!

If you or your installer has already made the effort to measure up the pool, don’t email them the quote. It’s way too easy for an email to be overlooked or disregarded. If you are in front of your customer to present and explain the quote they are more likely to order from you, especially if you ask for it!

Get poolside with your customer and present your quotes in person.

You will get the best outcome by going over the proposal at their home, even if this is a second visit. Is it more effort? Of course it is…but not compared to burning hours of work quoting then losing jobs for some unknown reason.

Be professional and be prepared

The best way to close more sales when quoting a pool cover is to:

  1. make an appointment when your customer is home
  2. turn up on time
  3. ask what they trying to achieve with the pool cover and roller
  4. give them great advice and an informed solution
  5. and only then measure the pool.

Service is what it is all about, it’s not about price – it is value perception.

Once you have measured the pool and completed the simple calculation to get the price, write down on your quote form the recommended retail + roller + installation and ideally, then and there, present it to your customer.

Ask for the order

Believe it or not, actually asking for the order gets more conversions. Don’t just give them a quote.

If your customer has asked you into their backyard to quote, they want a pool cover. If you have done your job in offering the right solution, don’t leave them hanging by handing them a quote and saying something along the line of “let me know if you want to go ahead”.

Now you have all the information at hand, you can confidently ask for the order. Getting a sale is as easy as saying:

  1. Do you want me to arrange delivery only or would you like it installed?
  2. Shall I have it delivered to the shop or directly here?
  3. Do you want the 525 Blue or Titanium blue?

Then just proceed with writing out the order!

If nothing else – simply say “shall I arrange it for you now then?”

Checklist to close the sale

To close the sale and get the order when you have made the appointment you will need:

  • The customer to be at home
  • Quote form (yours or Daisy’s – see the last page of Yearbook)
  • Daisy Yearbook – it has all the information you need on hand
  • Daisy brochure – a great selling tool
  • Daisy sample swatch – nothing like being able to look & feel
  • 30m tape measure – handy!
  • Product knowledge – ask for Daisy training if you need it

Don’t assume your customer knows how to buy from you.

By helping them through the sales process, you are giving them what they want each step of the way; and you’re actually saving them time by getting the order when you’re there! Be confident in your product and service!

Ask your Daisy Area Manager for some sales training or more information:

Daisy’s High Social Standing

Daisy has you covered 24/7 with a social influence on most major platforms. Connect with us on Facebook, Instagram, Pinterest, LinkedIn, Google Plus and even watch our ‘how-to’ videos on YouTube.

You too can leverage the power of social media to build greater awareness for your store and the products you sell. Here’s some handy tips:

  1. Choose the right social media platform that will resonate and be relevant to your customer. Facebook, Instagram and Pinterest are great for audiences sharing images of family fun or viewing and saving images of home design ideas.
  2. It’s all about content! Make sure you post relevant content that they are interested in. Mix it up with tips on pool maintenance and handy information on some of the products you sell. Add some promotional and sales incentives and get them to share these with their friends. You’ll soon find that you’ll start to grow your fan base.
  3. Keep it going. Make sure you keep your posts up on a regular basis. Try to strike that balance of keeping your brand top-of-mind whilst not being too annoying and blocking up their news feed. We find twice a week works for us.
  4. Risk management. You will need to ensure that you set your company page privacy settings to suit your business. Check out the age group, block obscenities and maybe allow nothing to go up on your wall unless you’ve approved it.
  5. If someone does post a comment or ask questions, treat them as it they’re actually talking to you personally. Answer them! Take negative comments offline by addressing their concerns by private messaging but do acknowledge this openly eg thank you for your concern. Feedback is important to us. We’ll be in touch soon by private message.
  6. Grow your base. Share our posts to create another great source of content for your own pages!

Hope this helps as a starting point.

2017 #BestPhotoBomb Entries

The Jan/Feb Challenge closes on February 14, so get bombing!

Find out how to enter the Jan/Feb Daisy Pool Covers #BestPhotoBomb Challenge @ daisypoolcovers.com.au/bestphotobomb.

Check out the previous winners below for some inspiration!

Search #bestphotobomb, LIKE your favourite entry on Facebook or Instagram or challenge your mates to do the best bombie to enter. SHARE THE 2017 #BestPhotoBomb Entries 2 AND WIN!

December Daisy #BestPhotobomb Challenge Winner

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November Daisy #BestPhotobomb Challenge Winner

Congratulations to all our entrants. We 2017 #BestPhotoBomb Entries 2 your photobombs!

Find out how to enter the #competition @https://daisypoolcovers.com.au/bestphotobomb. Closes Valentines Day.

Retailers the Real Winners in Daisy Challenge

IMG_6667a
Derek Prince (MD of Daisy Pool Covers), November Daisy Challenge Winner Jess Turner from Jilliby, NSW and her dad John with her new UE MegaBoom speaker and $500 to spend on pool accessories at Splash’s Pools – Central Coast.

With the final #BestPhotoBomb Challenge draw coming up on 14th February, we asked our winning retailers how they engaged their customers and in turn became winners themselves.

Andrew Clubb (Store Manager of Splash’s Pools – Central Coast) says “the Daisy BestPhotoBomb Challenge was a great promotion to participate in this year. It created some excitement for our customers and it was excellent to see one of our customers take out the prize this year!”

He continued “Daisy contacted us to let us know that one of our customers was the November winner. We were obviously excited! Daisy then organised for the winner to be presented with their prize in our store and for photos to be taken. The photos were used to advertise not only the promotion, but our store too. They went up on the Daisy website and were placed all over Facebook for some great PR for our store.”

“The winner was overjoyed as they received a $500.00 in store credit as well as some other prizes. Excellent promotion.”

Our December winners, Anita and Clint Andrews from WA were also very excited with the win and very keen to use their $500 credit at Pool Logic, Malaga.

Anita Andrews Pool Logic Malaga
Derek Prince (MD of Daisy Pool Covers), Anita Andrews (accepting her UE MegaBoom speaker and $500 of pool supplies) and Pamela Shephard from Pool Logic, Malaga.

Pamela Shephard, Owner/Manager of Pool Logic Malaga said that the promotional material supplied by Daisy made it easy for her staff to tell customers about the competition when they came in for water testing.

Even though Pool Logic promoted the competition on their Facebook page, Pamela was quite surprised by the win – as they had not met this customer before. “It just goes to show that there is a bigger audience that we can reach to out there than the customers that we see instore. Social media can help those new customers find you!”

The Daisy #BestPhotobomb Challenge closes on 14th February, so make sure you SHARE THE  with your customers and your social media and you too could be a winner!

Check out the entries so far at https://daisypoolcovers.com.au/bestphotobomb-entries.