No longer is it a level playing field…

We’re now extending value on dealing with pool shops as a service provider, and installer!

By changing the playing field, price objection for customers is lost… no longer are we talking about: “I want a cheap pool cover”. If you have a ‘price only’ conscious buyer who wants a product at the lowest price regardless, then you are never going to convert them. Much the same way in that we will not get the mass merchant customer. This is not the market where anyone can survive… as no one wins a race to – rock-bottom.

Pool shops and technicians are a specialist business that offers quality advice and support along with full service. If an end user confronts you with an internet price then we can reply with: “Yes, but with us you receive the 10 year extended warranty”, so no longer is it a level playing field.

Price is price however we need not match an internet price as we are now extending value on dealing with the good old bricks and mortar pool shop as a service provider and an installer, so even if it is the same product… it’s a different price and different end service.

We should not price match the internet with or without a different product, be aware of what you are trying to compete with and up sell a product with extra value…

The Daisy Warranty is without doubt the best in our industry. We actually deliver – with care.

Not only are we now making it easier for your customers to keep track of their purchase from you by giving them the ability to register their purchase online at daisypoolcovers.com.au – our warranties now go for up to 10 years! This means that if they ever have a problem, they can send an enquiry via our website or just call us. We’ll have all their details on record. You’re welcome to do so too!

Did we say 10 years! As of 1st July, we extended the Series 8 pool cover pro-rata warranty from eight to 10 years – but only if they get you, our Expert installer to install it for them, that’s you!. That’s an incentive you can sell to them.

Have you received our letter explaining this extended warranty? If not, just email hello@daisypoolcovers.com.au and we will send a copy to you.

Are you ready to get social?

With your customers of course!

We mean creating greater reach and online engagement with your customers which will lead to more direct sales for you, and for Daisy. With the huge success of the 2014/ 15 Daisy #bestsplashchallenge, we have another exciting new summer campaign on its way…

We have designed a cool and interactive 2015/ 16 summer campaign designed to interact with our customers and to help push them right into your shop so you can be social.

With great prizes and numerous tangible reasons to deal with you, we are looking forward to a truly amazing Aussie summer season… Watch this space…

Remember how we did last summer? The #bestsplashchallenge did well. We built an engaged audience around fun in the backyard pool, encouraging and doing what we all do… jump in and make a splash! You were involved and your support was excellent; many happy with us promoting their shop to their customers through a non-standard promotional medium.

The number of entrants over the three-month campaign exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic.

View here for a snapshot of our achievements last summer.

Why register a warranty?

Because it’s easier… for everyone!

With this fast paced tech age of login names and passwords, the last thing any of us want is for our customers to have to dig through an old file of old receipts for them to find out when they bought something from us. We all can get quite a surprise when we think we’ve only had a product we’ve been using for a few years, only to find out we’ve had it for a looooong time.

To make it easier for us all, Daisy has devised and developed a simple way for our customers to register their Daisy warranty online on our website which allows us to be the custodian of their important warranty information.

With a simple email or phone call from you or your customer (if their warranty has been registered) we can easily locate the customer and their details with the proof of purchase and the pool size. It’s that easy!

Check out the Register Your Warranty page on our website so you can familiarise yourself with the innovative technology Daisy is constantly developing to help you. Tell your customers to register their warranty now!

More information on our warranties here.