With the summer swimming season almost here, we’re further investing in our marketing to help you sell more by taking a plunge with a big splash!
Commencing 1st November 2014, the Daisy BEST SPLASH Challenge – #bestsplashchallenge will kick off nationally, set to be a 2014/15 summer campaign like no one else has done in our industry!
What’s it all about?
The #bestsplashchallenge will run over three months from 1 November 2014 to 31 January 2015 using the on-trend digital mediums in Facebook, Instagram and paid online advertising. We will start generating awareness of it with a teaser campaign starting 1st October.
To enter, participants simply take an awesome photo or video of their BEST SPLASH and hashtag it with #bestsplashchallenge. They can upload it to the Daisy Pool Covers Facebook page and/ or Instagram. By doing this, their BEST SPLASH will stand a chance to win the latest Black Edition GoPro Hero camera. There’s one to be won each month.
And there’s more! The overall winner will win $2000 worth of pool maintenance and supplies from their local Daisy Expert. Daisy will pay for this and you get the winner, publicity and business if they live near you!
Helping us to help you! To promote this, we’ve created and mailed out to you flyers and tent cards that can be placed on your counters and near high traffic areas. The supporting flyer helps explain the Challenge.
This promotion is on-trend and fun! It helps build interest into our market sector and drive sales. We hope that you’ll support this by:
1. Displaying the point of sale material – please do ask us for more if you need it
2. Promoting and encouraging entry with your customers – if they win, you get the business and the publicity!
The detail! You can learn more about the #bestsplashchallenge official rules by visiting our special BEST SPLASH page on our website bestsplashchallenge.com.au. Feel free to also catch up with your Daisy Area Manager for the latest updates on the campaign as we lead into summer.
As our valued Daisy Experts, we’d like to thank you for your valued support of Daisy, Australia’s largest supplier of pool covers and rollers. We hope this campaign adds a splash of fun as well as business to your summer season!